A Dirty Epiphany..Four Small Words Can Change A Buyer.

I love to do Mud Runs with my wife and friends.

This past week we did the Rugged Maniac (Picture Above).

The event was first class when it comes to mud runs. Thousands of people, 26 obstacles, tons of mud and fun.

At this event there were sponsors all over the place. The tents were full except for the Air Force tent. I thought it was a little funny to see the Air Force and I wanted to chat. I watched from afar as people just walked right past the guy trying to hand out bags. The blue cheap bags that you get everywhere and nobody wants them.

I hear him asking, "HEY, would you like a bag?" 

I watched for 3 minutes and he started to get board and spin the bag and pace around.

I heard over the bull horn my race was starting.

I finished the race and headed back to sponsors covered in mud. I see a line to the Air Force tent. I am trying to see around the crowd, did someone fall down, I hear the same guy, "Hey, Would you like a bag for your dirty clothes?" 

Wow..The bags were going off the shelf. Three large boxes later he was empty. A big smile on his face.

My thought, how can I do this in my business?

Example: "Hey, I build homes" Who cares right.."Hey, I am your builder" Awful, some what desperate.
"Hey, Do you need more room for your family" Engagement

How can you apply this to your business? Give me your thoughts
Justin

5 Tips For A Successful Contractor Mastermind

                                                                                                                                                                                                                                               I am blessed to be a part of a highly organized mastermind that focuses on accountability and Growing each others business. I wanted to give some tips to Contractors who have thought about Mastermind groups. These tips will make your mastermind blossom with ideas.

1. Choose the right fit: I interviewed 21 people before choosing the right players for our group. I focused on what others could bring to the table that I didn't posses and vice/versa. We all have similar personalities but, were very distinctly different. All different trades.

2. Get Organized: Have the schedule set and agenda sent out ahead of time. Here is what works best for us and will work for you. 

A) Meeting Organizer-We choose to rotate monthly. 5-7 in group. Meet Weekly or Bi Weekly.

B) Tell us your win this past week- Give each other about 3 minutes each or pass if you have no win. 

C) Hot Seat-This is the focus of the meeting. Someone from within the group explains the challenge their facing and each person take a turn giving their opinion. 30 minutes total

D) AHA Moment-This is not just for Opera, give something of value during the AHA moment Example: New technology, Marketing, Sales Tip. 2 minutes each

3. Accountability: Once your in, you have to make meetings. Missing throws everything off. Too many misses and your out.

4. Take notes: I personally record all my Masterminds. Some of the info talked about is so rich I have to listen twice. Plus taking notes makes you engaged in conversation. I have personally taken away several ideas worth six figures or more overtime.

5. Have Fun: We meet for breakfast and we meet for lunch sometimes. Relax environment and the creativity goes through roof.

I have attached the meeting agenda that we use with some notes here: http://static.smartpassiveincome.com/wp-content/uploads/2012/11/Mastermind-Structure.pdf

COMMENT, If your interested in Masterminding shoot me a message and lets chat? Justin