My pool guy Jack comes every Wednesday like clock work to clean and balance my pool. In the past several years I have only seen him twice. I got a brief conversation with him in 2011 to talk about a new pump that started leaking.
When I come home every Wednesday the pool looks great, which is what I am paying for.
The pool deck looks spotless of leaves and debris, which I do not pay for.
It took me about 13 cleanings to realize that everyday there was leaves and debris everywhere. I finally called Jack and found out that every Wednesday he blew the pool deck off. WHAT..Why?
Jack informed that when he unloads his trailer to clean the pool he has a small gas blower that he uses to blow the leaves off the deck and away from the pool. Once the pool is clean the presentation is better to have a clean deck and pool. Also, there was chance the deck leaves would end up in the pool by the time I got home.
This took Jack an extra 4 minutes to blow my deck off every week. This equates to 16 minutes per month.
WOW..Thank you, was my response.
The Aha moment was then for me. What am I doing to get a similar response, WOW thank you??
What are you doing in your business to get a WOW Thank you?
This past Wednesday we posted our 11th Podcast for Contractors. Marketing the Basics, great information. Here is the link to listen on your Phone or Computer. http://contractorssecretweapon.com/back-to-the-basics-marketing/
Most of my work is residential: roofing, siding, windows, painting, etc. With each of these there are always things which could be done, things which will lead to a much better completed project. If it is something minor, such as replacing a few pieces of bad wood, I just do it - at no extra charge. Whenever I replace a roof, I always design and install a new attic ventilation system to meet or exceed Code - at no extra charge. Yes, I do include them in my final inspection report which I go over with the client. This is simply doing the job the way it should be done, and it is great marketing. This is advertising that Uncle ROI loves.
ReplyDeletePete-I love uncle ROI. I will use this in the future. Going above the normal doesnt take much but it clearly pays off when you get the WOW..
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