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Friday, May 23, 2014

Controversial Advertising For Contractors



I debated writing this for 3.5 minutes. I almost took out 2 cars while trying to pullover and take a picture of this. I am not usually attracted to men spread out over 30 feet of canvass but, I read Roofers..That caught my eye.

I have a roofing license and in all my years of doing this I have never seen an advertisement like this. When I think roofing, I think of Sweat, Hardwork, Professional, A little crazy..I dont think of this advertisement. I think this does a disservice to our industry.

My next thought, how about the customers perspective..WIFM..Whats in it for me.

If I have a roof leak and I see this billboard. Will this guy come and fix my leak? Doubtfull. He looks more like and escort.

I know women make majority of the buying decision and I want to turn it over to the ladies on this one? Give me your thoughts on this?

Keep sexy out of construction or I am calling this company now?

Have a great Memorial Day, Thank a vet.
Justin

3 comments:

  1. I think it's funny, but it doesn't look like it's totally trying to be funny. I think the company thinks it'll sell... Which it might. The fact that it's eye catching is important, but will it bring the right kind of customers? Will they be primarily people looking for construction related male strippers?

    It can be hard to market for contractors because the job is pretty straight forward usually. "You need your roof fixed? I'm licensed and will do a good job" end of story. So this will clearly get people saying "did you see that TBRC ad?" and in that case it might be successful. If they can sleep at night. It just depends on what lengths you're willing to go, right?

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  2. Agree that he looks like an escort. Or an actor on an HBO romance movie. Not the image a hardworking professional contractor wants to leave. Contractors have enough other stereotypes to overcome without adding a new one.

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  3. The ad worked, people (you) are talking about the billboard and spreading the word for them.

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