I debated writing this for 3.5 minutes. I almost took out 2 cars while trying to pullover and take a picture of this. I am not usually attracted to men spread out over 30 feet of canvass but, I read Roofers..That caught my eye.
I have a roofing license and in all my years of doing this I have never seen an advertisement like this. When I think roofing, I think of Sweat, Hardwork, Professional, A little crazy..I dont think of this advertisement. I think this does a disservice to our industry.
My next thought, how about the customers perspective..WIFM..Whats in it for me.
If I have a roof leak and I see this billboard. Will this guy come and fix my leak? Doubtfull. He looks more like and escort.
I know women make majority of the buying decision and I want to turn it over to the ladies on this one? Give me your thoughts on this?
Keep sexy out of construction or I am calling this company now?
Have a great Memorial Day, Thank a vet.